If you run a small business and would like it to expand by having presence on the web, you would need a web site designer who can build your business web site and brand your logo. Choosing between signing up between a web site company and hiring a freelance or independent web site designer varies has its advantages and disadvantages. Cost is a primary consideration but qualifications-wise, you can get more value for your money if your sign up with an independent web designer sometimes.
One should also note that many “web designers” claiming to be one are actually graphic designers whose expertise is more towards print media than web media. One might reason that graphic and web design are entirely the same with very few differences, but size resolutions, color palettes, sizes, and layout concepts are entirely different. A skilled web designer would know what would work beautifully and consistently among different operating systems and browser versions of computers.
A quality web site design company or an independent web site designer should also specialize in these basic design services: Commerce Solutions, Web 2.0, Internet Marketing, E-Learning, SEO, and Pay per click campaigns. Design wise, a web site designer should lay the foundation for good SEO marketing to ensure the web site will favor a landing on top search engines.
Here are some criteria you need to consider when choosing a web site designer:
- Credentials – A web site designer should have his own web site that serves as a portfolio of his past work and list his credentials – educational background and work experience.
- Experience in web site designing and scope of projects or work made – Again, all of these can be seen in his portfolio
- Feedback from previous clients
- He has a vision or basic plan of the type of web site you want.
- Familiar and updated with technology – Internet technology updates fast. A good web site designer is not only updated with technology, he knows how to apply these to your site.
- Pricing and payment – Know what are the ballpark figures of web site design and construction are these days. Most of the time, prices also depend on:
- Ongoing support – Ask if they will be providing support after site launch, if it’s free, and if his support covers maintenance and regular updates and upgrades to the software used in handling your web site.
- Location – Would you prefer your web site designer to have face to face meetings with you? Or it is perfectly fine for you to conduct meetings over e-mails, chats and video conferencing. Outsourcing web site designers would end up being cheaper for you without sacrificing great talent.
Here are some of the things you should look for in a web site designer’s portfolio:
- Ease of navigation in the sites they have designed.
- Visual aesthetics. This would all depend on the type of web site you want to achieve. Some prefer the artsy look while others like the clean graphic look with classic designs.
- Static HTML pages that contain optimized web copy and images that can be crawled by search engines. When an entire site is flash-based, it cannot be crawled by search engine spiders and robots.
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AbieL is a professional blogger and writer for five years now. She writes articles for Business Opportunities Expo and You Love Coupons where you can get norton security coupons and go daddy coupon voucher.